College Swipe App

Date

July 2025

Project Type

Brand Identity Creation, Promotional Graphics

Contribution

Branding, Typography, Layout

College Swipe is a mobile-first platform that simplifies the college search process with a familiar swiping interface, letting users explore, save, and track schools that fit their preferences.
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As a Front-End Development Coordinator and Brand Specialist for College Swipe, I contributed to its brand identity creation, graphic design, UI/UX design, and overall front-end development to create a cohesive, user-friendly experience.

This mobile application is planned to launch in 2026.

Logo Design

Design Approach

This logo was part of a team project, while I wasn't the main designer, I did assist in refining this logo design by adding it's light blue outline around the graduation cap to better represent the fusion of education.

My main contribution to this logo was selecting and refining the typography. I explored type options, adjusted spacing, and ensured the type balances professionalism and friendliness. Which I was able to achieve using bold Etna sans-serif lettering with a navy and bright blue hue to symbolize trust, growth, and opportunity.

Application & Marketing

The visual identity extends seamlessly across multiple touchpoints, including:
- App icon design for iOS and Android platforms
- Social media graphics (e.g., Facebook announcement)
- Email newsletters for pre-launch campaigns
- Promotional banners and marketing materials

Key Features

  • Simple, recognizable design optimized for both light and dark backgrounds

  • Distinct color pairing (Navy and Pacific Blue) for a fresh, youthful identity

    Design Tools: Canva, Chat GPT

Email Newsletter Design

Project Type: Digital Advertising / Email Design
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‍Purpose: This promotional email ad was designed to announce the upcoming launch of College Swipe, a mobile app created to simplify the college search process.
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The Goal: This ad was part of the digital outreach campaign to engage students, parents, and educators through their newsletter network.

Design Approach

I created a clean, modern layout optimized for email readability, using College Swipes branding and approachable tone. The design balances informative text with visual hierarchy while highlighting the app’s key features and download call-to-action.

The wave elements and mobile mockup convey motion and accessibility, reinforcing the “swipe” theme of the app.

Key Features

  • Designed for optimal visibility in email marketing platforms

  • Engaging imagery that previews the app and encourages anticipation

Deliverables: Responsive email newsletter ad (desktop and mobile optimized) for CKF’s digital outreach campaign.

Design Tools: Canva

Brand and Marketing

Design Approach

I created a clean, modern identity system that reflects the app’s clarity, trustworthiness, and youth-centered mission. The guide outlines logo usage, color palette, typography hierarchy, and on-brand design principles. Each section was built to give designers and partners clear direction for maintaining the College Swipe look and feel across all platforms.

Tagline: “Skip the stress, swipe to success” – a concise expression of the app’s value proposition.

Tone: Friendly, supportive, and informative, reinforcing trust while remaining approachable for high school and college-aged users.

Typography: Clean, legible sans-serif fonts that ensure readability across digital formats.

Color Palette: A combination of navy blue for professionalism and lighter blue for friendliness and approachability. This dual-tone approach enhances visual hierarchy and brand recognition.

Key Features

  • Defined logo variations and usage rules for consistent visual identity

  • Designed with easy-to-follow examples for internal and external creative teams

  • Established a typographic hierarchy using Etna Sans Serif and Arial for readability and accessibility

  • Included layout, tone, and social media usage guidance to unify brand messaging

Deliverables: Comprehensive Brand & Marketing Guidelines PDF including visual identity, tone, and style standards for digital and print applications.

Design Tools: Canva