Graphic Designs
Project Type
Graphic Design
Date
June 2025 - Present
Contribution
Graphic Design, Layout, Typography,
College Knowledge Foundation is a nonprofit organization focused on expanding access to higher education through guidance and support programs.
In my role as a Graphic Designer, I create cohesive visual materials including; social media graphics, which you can check out more of my graphic designs here on @collegeknowledgefoundation instagram page and @collegeswipeapp on instagram. Furthermore I create marketing collateral and presentations to strengthen brand identity and enhance communication with students, partners, and donors.
Social Media Banner
Project Type: Social Media Branding / Profile Banner Design
Purpose: Designed to enhance the organization’s online presence by providing a cohesive and professional banner for their LinkedIn and Facebook pages.
The Goal: To promotes CKF’s mission to support students through their college journey , with clear contact info displayed in the design.
Design Approach
I aimed to create a professional yet welcoming visual that feels authentic and aligned with CKF’s educational mission. The photo of a real workshop setting conveys connection and credibility, while the right side balances the image with structured typography and brand colors.
The tagline “Navigate Your College Journey” serves as a clear, motivational message that instantly communicates purpose.
Key Features
- Clean layout optimized for LinkedIn and Facebook banner dimensions
Clear hierarchy between message, contact info, and call-to-action
Real-life imagery to highlight authenticity and engagement
Deliverables: Branded social media banner optimized for both LinkedIn and Facebook profile backgrounds.
Design Tools: Canva
Print Ad Design
Project Type: Local Advertising / Print Design
Purpose: This ad was created for placement in Lebanon County high school sports programs as part of a local outreach campaign.
The Goal: To raise awareness about free college preparation resources and services for students.
Design Approach
I designed a bright, student-focused layout that captures attention and conveys key information clearly. The imagery of graduates reflects college success, while bold typography and a strong color contrast highlight the organization’s website and QR code for easy access.
Key Features
- Strategic placement of call-to-action (QR code and URL)
Clean, modern typography for readability in print formats
Optimized for both visibility and clarity in printed sports programs
Deliverables: Full-page print advertisement ready for high-resolution booklet printing.
Design Tools: Canva
Presentation Design
Project Type: Educational Presentation / Event Resource Design
Purpose: Created for parent-focused workshops to help families better understand and support their child’s college search journey.
The Goal: The presentation was designed to simplify complex topics like financial aid, scholarships, and college readiness in an engaging and accessible format.
Design Approach
I developed a clean, structured slide deck that balances clarity with visual warmth. The design uses consistent branding, friendly icons, and concise layouts to make key points easy to follow while keeping parents engaged. Visual hierarchy and white space were used intentionally to prevent information overload and maintain focus on the main takeaways.
Key Features
- Simplified infographics and bulleted content for readability in live sessions
Clear section headers and key takeaway callouts for easy navigation
- Optimized for both in-person and virtual presentations
Real-life imagery to highlight authenticity and engagement
Deliverables: A polished PowerPoint presentation used in CKF’s parent workshops and webinars, designed to educate, empower, and build confidence among parents navigating the college search process.
Design Tools: Canva
Giving Tuesday Campaign
Project Type: Social Media Branding / Giving Tuesday Campaign Design
Purpose: To create a cohesive and engaging visual campaign for CKF’s Gifts That Guide Knowledge initiative, supporting their year-end Giving Tuesday fundraising efforts. The campaign aimed to educate audiences on Giving Tuesday, inspire participation, and strengthen the emotional connection between donors and CKF’s mission.
The Goal: To increase awareness, encourage donations, and highlight the impact of giving by delivering a consistent multi-asset campaign that communicated CKF’s mission to empower students toward college success.
Design Approach
I developed a visually unified campaign using CKF’s brand colors, typography, and approachable tone. The graphics were designed with clear hierarchy, warm messaging, and accessible layouts to make Giving Tuesday feel both informative and inspiring. Each asset was created to work seamlessly together across platforms, ensuring a strong narrative from awareness to donation.
Key Features
Deliverables: “What is Giving Tuesday?” Graphic — Introduced the meaning and purpose of the global day of giving, using simple language and bold visual hierarchy.
“Why Giving Tuesday Matters to CKF” Graphic — Highlighted the organization’s mission and the direct impact donations create for students.
Donation Milestone Template — A reusable Instagram Story layout allowing CKF to share progress updates throughout the campaign.
Countdown Story Template — Encouraged anticipation and reminded followers of key Giving Tuesday moments.
Thank-You Letter to Donors — A personalized message designed to express gratitude, reinforce donor impact, and close the donation experience on a positive emotional note.
Complete Visual Style Cohesion — All assets shared consistent color use, graphic motifs, and messaging structure, creating a clear and recognizable Giving Tuesday identity for CKF.
Design Tools: Canva
Additional Design Projects
Adobe Illustrator - Pen Tool Realism Study
Project Type: Hyper-realistic vector illustration
Purpose: To practice advanced pen-tool control and refine my ability to build realistic objects entirely in Adobe Illustrator.
The Goal: To create a fully hand-crafted digital ring that demonstrates precision in gradients, highlights, shadows, and texture, without relying on raster effects.
Design Tools: Adobe Illustrator
Design Approach
I constructed the ring shape using only the pen tool and layered vector paths. Gradients, subtle shading, and controlled highlights were applied to achieve a polished, hyper-realistic finish. Every detail was manually drawn to strengthen accuracy, depth, and consistency in Adobe Illustrator.
Adobe InDesign - Restaurant Menu Redesign
Project Type: Multi-page menu layout design
Purpose: To build a fully structured, print-ready menu using professional layout techniques in Adobe InDesign.
The Goal: To learn and apply advanced InDesign workflows. Such as typography systems, styles, tagging, and multi-page organization. While redesigning a restaurant menu for better readability and hierarchy.
Design Tools: Adobe InDesign, Adobe Illustrator for supporting vector graphics
Design Approach
I approached this redesign by first considering the restaurant’s identity, a classic, old-time breakfast spot known for its comforting, homestyle atmosphere. Their space is filled with stained-glass lanterns, which inspired the custom lantern illustration I created for the menu cover. The goal was to highlight the restaurant’s nostalgic charm while giving the menu a cleaner, more organized structure.
I designed a clear typographic hierarchy using paragraph and character styles, balanced dense sections of menu items through spacing and alignment, and used master pages to keep recurring elements consistent across all pages.
The result is a menu that reflects the restaurant’s personality and is simple to navigate.